How to start a blog

The blogging world is a wonderful space to be a part of and can become a great marketing tool for you in growing your doTERRA business. Having a blog not only allows you to connect with your audience in a visual way, but gives your readers an insightful resource to continually come back to. This is a space where you can be creative, share personal stories, inspire them with your knowledge and allow them to connect with YOU… you are the storyteller now, so let’s begin!

Like any project the hardest part is getting started, so here are 5 easy steps to follow to get you going in the right direction and beginning your blogging journey:

Know your why

One of the most important steps to start with, is asking yourself WHY… Why are you starting a blog? Why did you begin your business? Why is this important to you? Everyone will have different answers, but in those moments when you need an extra push to keep going, remembering why you started will relight the fire. Diffusing some Passion® will help in sparking some creativity, clarity, and wonder too. 

Identify your audience

Once you understand your Why, you can now focus on the WHO. If you are passionate about your own wellness and emotional wellbeing with essential oils, then your audience is going to be yoga lovers, green smoothie go-getters and mindful meditators who share your love for self-care. If you are an inspiring cook, and want to create blog posts focused on healthy living with essential oils, then your audience will be foodies, brunch goers and people who spend time trying new recipes. Take the time to brainstorm what your audience likes to do in their spare time, how they connect with content, who they look up to etc… start to create a picture of who this person is and then the content will start to become clear. 

Choose your platform

Now it’s time to decide what platform you would like to use to build your blog. This decision is quite personal to you, and you will need to consider things like the design, the maintenance, cost and functionality. Remember you can always move things over down the line, but for right now keep things simple to get started.

• Blogger: Great for beginners, a free and easy platform to start on that will give you a simple template to follow with limited options. 
• WordPress: The most popular platform that gives you free and paid options when starting. Unlimited ways to design and build your blog, and access to growing into a website/adding a shop down the line. 
• Squarespace: A more visual, simple platform to use that has lots of professionally designed templates to choose from. 

Design

Now that the big decisions have been made it’s time for the fun part! Designing and creating the right look for your blog that reflects your brand, personality and vision. Take the time to research other blogs that stand out to you. Consider how you use it, where information sits and that it’s not only creative and fun, but user friendly too.

Be you and have fun!

What’s a party without the people… so make sure you have a bit of fun with it and stay true you! This blog is an extension of yourself and your brand, and allowing you to connect, create opportunities and empower others beyond what you could have ever imagined. It’s your time to shine!